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October is Fair Trade Month, Celebrate with Fair Trade Coffees All Month at BRC

IMAG0483-1Monday, September 29 is National Coffee Day!  Be sure to stop in to Brooklyn Roasting Company and celebrate with us. We are honored to bring you the best quality Fair Trade, Rainforest Alliance, and Organic certified and sustainable coffees. National Coffee Day falls on the perfect day as it helps us usher in October, which is Fair Trade Month. We will be showcasing Fair Trade coffees in our cafe all month.

Brooklyn Roasting Company is very committed to the Fair Trade movement and sustainability in our coffee sourcing. The impact our Fair Trade premiums has made on farms and co-operatives is evident. A few projects that our Fair Trade premiums applied from 2013 have helped to address include:

In PERU at Cenfrocafe and Cepicafe (appox. 3,000 members, not including wives and children):  Leaf Rust Mitigation initiatives, New species development and beekeeping facility for off-season income, Building uterine cancer and Women’s Health facilities for all female members and wives and children of male members.

In INDONESIA at Permata Gayo (approx 3,000 members):  Food assistance for coop-members during off-harvest season, Organic production training seminars, and Harvesting equipment upgrades.

In ETHIOPIA at Sidama Coop Union (70,000+ members!):  Road works that improve access across 5 districts, Electricity Line installation for 5,000 residents and 3 schools built.

Here is our October coffee schedule:

October Coffee of the Month:  Mexican Chiapas  ($1 off on the site and in our cafes from 10/1-10/31)

Week 1: Sumatra Permata Gayo

Week 2: Nicaragua

Week 3: Ethiopian Natural

Week 4: Ethiopian Yirgacheffe 

Week 5:  TBD

DUMBO Arts Festival is September 26-28th

3ad0376fc2c9231bb3661923878406ddDUMBO Arts Festival, a three day celebration of art on the waterfront, takes place this weekend, September 26-28th.  Featuring 13 open studio exhibits to offer visitors a unique opportunity to see great artists at work, the DUMBO Arts Festival also will showcase over 40 art projects located around the neighborhood.  Brooklyn Roasting Company will be open all three days from 7am to 7pm, so stop in for coffee while you explore the creativity of DUMBO.  For more information, check out the DUMBO Arts Festival website.

People’s Climate March is this weekend, Join BRC for a Film Screening Thursday

10570511_1466900286894283_1884762448521570524_nThe People’s Climate March, which will be the largest climate march in history, takes place in New York City on Sunday, September 21.  Climate issues are at the forefront of our company’s policies and are an important factor in our selection of sustainable coffees. One of the many global effects of climate change is the danger to the future of coffee plants.  Brooklyn Roasting Company is proud to support Sunday’s march.  We will be hosting a 30 minute film on climate change this Thursday, September 18th at 8pm in our 25 Jay St. cafe.  Please join us and spread the message.  For more info, visit peoplesclimatemarch.org and Edible’s look at other NYC events.

Coffee of the Month: Guat Antigua

Our September Coffee of the Month is grown in rolling volcanic foothills of the Atitlán region of Guatemala.  The microclimate of the region is tropical and humid and, combined with rich clay-like soils, provides the ideal conditions for a range of varietals such as Bourbon, Typica and Mundo Novo.  Rainforest Alliance and Organic certified, our Guat Antigua is grown at Finca Ceylan, the premier estate in the region.  Atitlan coffees have a flavor profile is similar to coffees grown in nearby Huehuetenango – creamy chocolate, nice complexity to the body, some lemon and floral accents.   This Ceylan coffee has more citrus notes than the Huehuetenango and the chocolate is more cocoa than milk chocolate. The farm also cultivates a variety of fruits and nuts as shade crops for the coffee bushes.  Guatemalan coffees tend to be some of the most complex of all Central & South American coffees.  This month, 12 oz cans of Guat Antigua are $1 off all web and cafe purchases (discount automatically applied).

Here is what we are brewing up as Coffee of the Week in our cafe locations:

Week 1: (9/1-9/7): Costa Rica Natural
Week 2: (9/8-9/14): Ethiopian Yirgecheffe
Week 3: (9/15-9/21): Peru Natural
Week 4: (9/22-9/28): Colombia

Standups Stand Up to Cancer at BRC, You Can Too.

Stand Up to CancerStop by Brooklyn Roasting Company’s 25 Jay St. cafe on the evening of September 5 and join the viewing party for the Stand Up To Cancer Telethon followed by a 90 minute live comedy show.  The party starts at 7:30pm, no admission fee required but donations are accepted.  All donations benefit Relay For Life and The American Cancer Society.  Brooklyn Roasting Company is proud to support the cause with our Relay Roast, distributed in partnership with the American Cancer Society.