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BRC’s Cup Sharing Program Featured in The L Magazine’s Best Of Brooklyn

spec1The L Magazine compiled a list of 100 of the best (and worst) things to happen to Brooklyn this year.  Among the highlights was Brooklyn Roasting Company’s pilot program with Good-To-Go Cup, which aims to curb waste by providing our customers with reusable cups.  Dubbed the “Best Hyperlocal Environmental Project”, the cup-sharing program has helped us curb waste and has become the preference for many of our regular customers.  Read the whole list here.

Coffee of the Month: Peru High Grown Andes

Our August Coffee of the Month comes to your cup from the Cajamarca region in the north of Peru.  This wet process, sun dried coffee is produced by farmers of Coop Sol y Cafe and grown at elevations between 900-2000 meters. Sol y Cafe dedicates a portion of their social premiums to improving production and protecting the region’s beautiful and fertile environment.  With tasting notes that include the warmth of a newly baked cookie and pecan pie crust, this Fair Trade certified coffee is one of our most popular available.  We also blend it with our Ethiopian Natural and Sumatra Permata Gayo to create our Iris Espresso.  This month, 12 oz cans of Peru High Grown Andes are $1 off all web and cafe purchases (discount automatically applied).  

Coffees of the Week on bar in our 25 Jay St. and 200 Flushing Ave. cafes:

Week 1 (8/4-8/10): Honduras

Week 2 (8/11-8/17): Guatemala Antigua

Week 3 (8/18-8/24): Sumatra Permata Gayo

Week 4 (8/25-8/31): Bali Kintamani

The Associated Press Profiles BRC’s Commitment to Fair Trade Coffee

Jim Munson AP Fair Trade Brooklyn RoastingThe Associated Press took a look into Fair Trade products and focused on Brooklyn Roasting Company’s commitment to serving and selling Fair Trade coffees.  The article looks into the process of Fair Trade certification and what it entails for producers, manufacturers, customers and the Fair Trade organization itself.  Fair Trade USA estimates the domestic market at $2 billion which, for now, makes up just a sliver of U.S. grocery sales. To quote the article, “demand for Fair Trade products is rising as people become more aware of how their food and other products are made. That makes the Fair Trade market a growing opportunity for small business owners.” “In a thoughtful urban center like New York City, I think it’s a smart business decision to be the company known for responsible coffee sourcing,” co-owner Jim Munson says.  Read the rest of the article here.

BRC supports The West Coffee Shop

the westThe West, a Williamsburg coffee shop who proudly serve Brooklyn Roasting Company coffee, posted a letter to their website about a new neighbor moving in.  In just a few days, Williamsburg will get it’s first Starbucks and it will be located just a block away from The West’s location at 379 Union Avenue.  The West is ready!  To quote the post, “To some this seems emblematic of the end of an era, but [The West believes] this chain establishment will only help to highlight the best of what a locally owned business has to offer.”” In response to the Starbucks opening, The West’s owner, Esther Bell, says, “We have bathrooms too… no seriously we’ve always been about supporting the community—we have great locally roasted coffee, craft beer, and cocktails. But above all, we partner with artists, web developers and programmers for presentations, fundraisers, screenings, and readings.  Our neighbors come to us because they feel we are an extension of their home, or a comfortable place to work and have a good time.”

What makes The West special, in addition to coffee, is the staff and the atmosphere. It is a quintessential neighborhood spot. Authentic warm and relaxing atmosphere, fantastic backyard, walk up window, a place to meet friends and hang out all day. At the West, almost all the staff are foodies and coffee fanatics. People interested in great coffee and food, and who take the time to do things right. Coffee and Food isn’t just “a job,” it’s a passion and career.  Right now they are serving our Brazil SSG (also BRC’s Coffee of the Month) on drip and cold brew. Their cold brew is fantastic, caramel and chocolate notes; like coffee as desert.  For Espresso they are using our Sumatra Espresso. It’s a classic New York Espresso, nice and nutty with a chocolate finish.

So join us in continuing to support The West, who have made a point of carrying local vendors such as Brooklyn Roasting Company, Dona Chai, Two Moon Shortbread, and Dough Donuts. Plus, unlike Starbucks, The West (just like BRC) uses non-GMO local farm fresh milk from Battenkill Cream.  Read the whole post here and check out Brooklyn Magazine’s recap as well.  

 

Other news in brief:

Lay’s Newest Potato Chip Flavor: Cappuccino?

Coffee run: Caffeine boosts performance in the heat

Gothamist Takes a Look at Iced Coffee Prices

071014bkroastGothamist explored the issue of rising iced coffee prices and spoke with BRC’s Michael Pollack and other business owners who’ve recently had to adjust their iced coffee prices.  The hike is due to a rise of coffee commodity pricing as well as other factors such as the costs of ice, cups and higher bean count in cold brewing.  “From February on, all prices were going up, you had to buy it fast,” says Pollack. “That way you can lock it in for future prices as well… Prices for everyone have gone up.”  Read the whole article here.