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July Coffee of the Month: Brazil Sítio São Geraldo

brazilssg12We’ve selected our naturally processed Brazil Sítio São Geraldo as July’s Coffee of the Month.  Brazil is the world’s largest coffee producer; the country is responsible for about a third of all coffee. Sítio São Geraldo is located in Sul de Minas, the mountainous southern region of the Minas Gerais state of Brazil, at an altitude of roughly 3,000 feet. With pleasant acidity, this medium body single origin produces nutty, chocolatey tasting notes.  A favorite among BRC customers, Brazil Sítio São Geraldo is $1 off all month on our site and in our cafes.

Our monthly schedule for Coffee of the Week in our cafe:

June 29- July 5: Costa Rica

July 6- 12: Sumatra Permata Gayo

July 13-19: Tanzania Peaberry

July 20-26: Peru High Grown Andes

July 27- August 2: Ethiopian Natural

 

American Institute of Graphic Arts Profiles Jim Munson and the BRC Logo

brooklyn-roasting-company-aiga-design3The AIGA sat down to talk with Brooklyn Roasting Company co-founder Jim Munson about the BRC logo. Munson, a self-taught illustrator, designed the company logo in 2009.

 

“…The Brooklyn Roasting Company sports a homegrown mark—a mix of hand-drawn type and all-caps Impact—that makes its way onto plastic cups, labels, tins, signage, T-shirts, mugs, and just about everything else made by the six-year-old company.

 

“Munson, who was a partner at the Brooklyn Brewery before turning his attention to coffee, has always loved art and design. An avid photographer, he studied art history in college and, in addition to his role as VP at the brewery, Munson also acted as the in-house or “back-up” designer to Milton Glaser, working on brochures or other collateral beyond the iconic “B” logo, when Glaser’s services were deemed too expensive. Self-taught, the experience shaped his approach to crafting a memorable identity. “At the brewery, I learned the importance of a business projecting its logo and only its logo, as often as possible,” Munson says.”

Read more on the AIGA Eye On Design Blog.

FOX2 Connecticut Features BRC’s Nitrogen Cold Brew

BRC’s Nitrogen Cold Brew was the focus of a Fox2 profile this week. The bubbly drink that has taken our new cafe at 50 W.23rd Street by storm.

 

“It is a trend of its own that has been popping up in coffee shops everywhere. Instead of hot-brewing coffee and the cooling it down, cold brew coffee is just that–brewing with cold water over 12 to 24 hours. The results are a smoother, more flavorful coffee.

 

But a pull of the lever takes this java to the next level: an infusion of nitrogen, which creates a soft, creamy mouthfeel because of small bubbles, according to Munson. It is poured from a tap, like a beer.”

Read the rest of the article here.

Win a Print of The Commendable Caffeineries of New York City

Pop CharP-NYCCoffee_Zoom2t Lab​ created a beautiful print called The Commendable Caffeineries of New York City. The print plots the locations of over 300 acclaimed NYC coffee shops (including all of BRC’s locations), and even indicates from where their beans are sourced. Check it out here.

 

We have 5 prints to giveaway! Just post a photo at any of our cafes with hashtag #BRConthemap on Facebook, Twitter or Instagram for your chance to win.  We will select a photo from each of our locations (25 Jay Street, 200 Flushing Avenue, 50 23rd Street, West Elm Brooklyn and the Brooklyn Museum) next week.

BRC Offering Jamaica Blue Mountain on June 23rd

jamaicabluemtnlabelFor one day only on June 23rd, we are proud to offer the chance to taste the world renowned, awarding winning Jamaica Blue Mountain at our cafes.

Stop by for the opportunity to try this 100% Grade I Blue Mountain Coffee, certified by the Jamaica Coffee Industry Board and produced by the Mavis Bank Coffee Factory. The medium, milk-like body is coupled with tasting notes of chocolate, nutty, and toast.

Be sure to come in June 23rd and get a cup of one of the most sought after coffees in the world.  Available for only $1 extra in cup sizes Small and Medium.  Unfortunately, this coffee is not available in 12oz tins.