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October is Fair Trade Month, Celebrate with BRC

FTM-2014-843x843-v05October is Fair Trade Month and Brooklyn Roasting Company is proud to support Fair Trade USA. Join us the whole month to support the fair trade movement and on October 21st when BRC will Own a Day for Fair Trade Day. What is the impact of Fair Trade? Women’s empowerment, environmental protection, poverty alleviation & more. Remember: Choosing Fair Trade Certified products directly impacts the lives of farming communities. Together, we can make a difference. Visit to learn how your everyday purchases can help improve lives around the world.

In the month of October, Brooklyn Roasting Company will donate $1 from every tin of our Fair Trade coffees purchased to Fair Trade USA.  View our Fair Trade coffees here and help make a difference.

Celebrate National Coffee Day with BRC

071014bkroastAs a thank you for supporting Brooklyn Roasting Company coffee, on National Coffee Day (9/29), we are offering all of our coffees at 15% off on our webstore.  Stock up on your favorite variety or take this opportunity to try out a new origin. This discount is automagically applied to your cart and is good for all items except subscriptions and gift cards/web credit.

USA Today looked into where to get the best freebies for National Coffee Day, including BRC espresso on JetBlue Mint flights.  Read all about it.

Ace Natural Visits BRC at Smorgasburg


Ace Natural visited NYC’s beloved Smorgasburg, Sundays in Prospect Park and stopped by our tent.  They posted about it on their blog:

“For those of you who haven’t heard of these organic caffeine connoisseurs, Brooklyn Roasting Company believes in equality, which is why they make their brews from fair trade beans. The whole operation is also Rainforest Alliance Certified and they pay attention to their impact on the environment by emphasizing ‘recycled materials and refurbished equipment use, clean-powered distribution, and old-fashioned friendliness.’ We’re proud to work with such a conscientious company!”


Read the whole article here.

September Coffee of the Month: 3D

We’ve chosen our eye-popping 3D blend as September’s Coffee of the Month.  A rich blend of our Fair Trade Mexico, naturally processed Brazil Sítio São Geraldo and high grown Colombia Santa Barbara, 3D offers a dimension of taste not known to the common coffee blend.  Deep and dark, with subtle spice and prominent notes of blood orange and roasted walnut, 3D is a fan favorite often served on bar at our cafe locations.  Throughout the month of September, you can purchase 3D for $1 off both online and in our cafes.

News In Brief

The Village Voice explored the expanding coffee scene in the Flatiron district, including a look at our 50 23rd St cafe. Read more.

William & Park profiled our 25 Jay St. cafe, saying it is “not just a typical coffee shop, but more like a playground for caffeine lovers, with all the ingredients to satisfy one’s visual, tactile, and olfactory senses.”  Read the profile here.

BRC Offering Guatemala El Injerto as Weeklong Special Seasonal Coffee

FullSizeRenderThis week (August 24-30) at Brooklyn Roasting Company, we are proud to offer the renowned Guatemala El Injerto as our Seasonal Coffee at each of our cafes.  This year’s first place Pacamara Cup of Excellence winner, El Injerto boasts a beautifully flora aroma, citrus acidity and subtle spiciness that lends its way to vanilla notes. El Injerto is Rainforest Alliance certified. The farm is located in the municipality of La Libertad, Huehuetenango, Guatemala with a total extension of 720 ha, including 470ha of natural rainforest which surrounds the coffee plantation and forms an ideal micro-climate for the cultivation. Don’t miss your chance to taste this delicious, acclaimed coffee.

The specifics on our Guatemala El Injerto:

Municipality: La Libertad, Huehuetenango, Guatemala
Varietal: Pacamara
Process: Washed
Elevation: 4800-6500 F.A.S.L.
Certification: Rainforest Alliance
Notes: floral aroma, citrus, vanilla, orange, delicious!