The Associated Press Profiles BRC’s Commitment to Fair Trade Coffee

Jim Munson AP Fair Trade Brooklyn RoastingThe Associated Press took a look into Fair Trade products and focused on Brooklyn Roasting Company’s commitment to serving and selling Fair Trade coffees.  The article looks into the process of Fair Trade certification and what it entails for producers, manufacturers, customers and the Fair Trade organization itself.  Fair Trade USA estimates the domestic market at $2 billion which, for now, makes up just a sliver of U.S. grocery sales. To quote the article, “demand for Fair Trade products is rising as people become more aware of how their food and other products are made. That makes the Fair Trade market a growing opportunity for small business owners.” “In a thoughtful urban center like New York City, I think it’s a smart business decision to be the company known for responsible coffee sourcing,” co-owner Jim Munson says.  Read the rest of the article here.

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