The Brooklyn Roasting Company is committed to offering New Yorkers best quality Fair Trade, Rainforest Alliance and Organic certified coffees. We buy mostly third party certified coffees because we think that’s the best way to ensure that farmers (and by that we don’t just mean people who own farms) receive fair payment for the crops they grow and harvest. To guarantee truly superb cup quality, we rigorously taste all of our coffees before deciding whether or not to buy them, and again before they ship whenever possible. We roast the beans we purchase in small batches in our Loring Kestrel 1/2 bag roaster –the most advanced small-scale commercial roaster available — to “dial in” the perfect roast and most ideal cup profile. We taste the coffee again. We know that what we package for sale to our customers is delicious because we’ve built a quality control system that our own tastebuds tell us works. We’re certainly not the only coffee company offering delicious coffees, there are plenty by now. But we’re also pretty hardcore about green thinking, recycled materials and refurbished equipment use, clean-powered distribution (bicycle and bio-deisel van), and old-fashioned friendliness. We’re really not coffee snobs, we’re just very dedicated coffee lovers.
So….To have a little fun in the midst of all this serious coffee business, we want to invite YOU–our fellow coffee lovers–to celebrate all things coffee with us. Our PHOG (photography blog) page on this website will regularly feature pictures taken by our staff and/or submitted by YOU (firstname.lastname@example.org) including or inspired in some way by great coffee (hopefully made from beans roasted by us!). These may include a picture of your morning cup, your favorite barista at work in a cafe, a funny bit of latte art or something completely out there. Our goal is to encourage a sense of community and creativity to balance out the “fun” we have hauling 150 pound bags of green coffee, delivering coffee in NYC traffic or fixing a really disgusting espresso machine. Go photo-crazy for coffee! If you see your photo appear, call us–we’ll treat you to a free coffee or espresso drink at our cafe when it opens later this month. For our hours of operation or any other info, click on the Contact link above.