The West, a Williamsburg coffee shop who proudly serve Brooklyn Roasting Company coffee, posted a letter to their website about a new neighbor moving in. In just a few days, Williamsburg will get it’s first Starbucks and it will be located just a block away from The West’s location at 379 Union Avenue. The West is ready! To quote the post, “To some this seems emblematic of the end of an era, but [The West believes] this chain establishment will only help to highlight the best of what a locally owned business has to offer.”” In response to the Starbucks opening, The West’s owner, Esther Bell, says, “We have bathrooms too… no seriously we’ve always been about supporting the community—we have great locally roasted coffee, craft beer, and cocktails. But above all, we partner with artists, web developers and programmers for presentations, fundraisers, screenings, and readings. Our neighbors come to us because they feel we are an extension of their home, or a comfortable place to work and have a good time.”
What makes The West special, in addition to coffee, is the staff and the atmosphere. It is a quintessential neighborhood spot. Authentic warm and relaxing atmosphere, fantastic backyard, walk up window, a place to meet friends and hang out all day. At the West, almost all the staff are foodies and coffee fanatics. People interested in great coffee and food, and who take the time to do things right. Coffee and Food isn’t just “a job,” it’s a passion and career. Right now they are serving our Brazil SSG (also BRC’s Coffee of the Month) on drip and cold brew. Their cold brew is fantastic, caramel and chocolate notes; like coffee as desert. For Espresso they are using our Sumatra Espresso. It’s a classic New York Espresso, nice and nutty with a chocolate finish.
So join us in continuing to support The West, who have made a point of carrying local vendors such as Brooklyn Roasting Company, Dona Chai, Two Moon Shortbread, and Dough Donuts. Plus, unlike Starbucks, The West (just like BRC) uses non-GMO local farm fresh milk from Battenkill Cream. Read the whole post here and check out Brooklyn Magazine’s recap as well.
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