Brooklyn Roasting Company is proud to announce that we have opened up shop in West Elm Market at 50 Washington St. in DUMBO. The new outpost is fully stocked for your coffee and pastry needs: you can order hot and iced coffees and espresso as well as an array of croissants, doughnuts, oatmeal and sandwiches. We also have 12oz tins of all of our coffees available to purchase. Plus, we’ve brought the BRC aesthetic from our 25 Jay St. and 200 Flushing Ave. locations. Stop in for coffee and say hello to us at our new outpost location at 50 Washington St. between Water St. and Front St in DUMBO, Brooklyn.
Monday, September 29 is National Coffee Day! Be sure to stop in to Brooklyn Roasting Company and celebrate with us. We are honored to bring you the best quality Fair Trade, Rainforest Alliance, and Organic certified and sustainable coffees. National Coffee Day falls on the perfect day as it helps us usher in October, which is Fair Trade Month. We will be showcasing Fair Trade coffees in our cafe all month.
Brooklyn Roasting Company is very committed to the Fair Trade movement and sustainability in our coffee sourcing. The impact our Fair Trade premiums has made on farms and co-operatives is evident. A few projects that our Fair Trade premiums applied from 2013 have helped to address include:
In PERU at Cenfrocafe and Cepicafe (appox. 3,000 members, not including wives and children): Leaf Rust Mitigation initiatives, New species development and beekeeping facility for off-season income, Building uterine cancer and Women’s Health facilities for all female members and wives and children of male members.
In INDONESIA at Permata Gayo (approx 3,000 members): Food assistance for coop-members during off-harvest season, Organic production training seminars, and Harvesting equipment upgrades.
In ETHIOPIA at Sidama Coop Union (70,000+ members!): Road works that improve access across 5 districts, Electricity Line installation for 5,000 residents and 3 schools built.
Coffee of the Month: Mexican Chiapas
($1 off on the site and in our cafes)
Week 1: Sumatra Permata Gayo
Week 2: Nicaragua
Week 3: Ethiopian Natural
Week 4: Ethiopian Yirgacheffe
Week 5: TBD
The People’s Climate March, which will be the largest climate march in history, takes place in New York City on Sunday, September 21. Climate issues are at the forefront of our company’s policies and are an important factor in our selection of sustainable coffees. One of the many global effects of climate change is the danger to the future of coffee plants. Brooklyn Roasting Company is proud to support Sunday’s march. We will be hosting a 30 minute film on climate change this Thursday, September 18th at 8pm in our 25 Jay St. cafe. Please join us and spread the message. For more info, visit peoplesclimatemarch.org and Edible’s look at other NYC events.
Our September Coffee of the Month is grown in rolling volcanic foothills of the Atitlán region of Guatemala. The microclimate of the region is tropical and humid and, combined with rich clay-like soils, provides the ideal conditions for a range of varietals such as Bourbon, Typica and Mundo Novo. Rainforest Alliance and Organic certified, our Guat Antigua is grown at Finca Ceylan, the premier estate in the region. Atitlan coffees have a flavor profile is similar to coffees grown in nearby Huehuetenango – creamy chocolate, nice complexity to the body, some lemon and floral accents. This Ceylan coffee has more citrus notes than the Huehuetenango and the chocolate is more cocoa than milk chocolate. The farm also cultivates a variety of fruits and nuts as shade crops for the coffee bushes. Guatemalan coffees tend to be some of the most complex of all Central & South American coffees. This month, 12 oz cans of Guat Antigua are $1 off all web and cafe purchases (discount automatically applied).
Here is what we are brewing up as Coffee of the Week in our cafe locations:
Week 1: (9/1-9/7): Costa Rica Natural
Week 2: (9/8-9/14): Ethiopian Yirgecheffe
Week 3: (9/15-9/21): Peru Natural
Week 4: (9/22-9/28): Colombia