The People’s Climate March, which will be the largest climate march in history, takes place in New York City on Sunday, September 21. Climate issues are at the forefront of our company’s policies and are an important factor in our selection of sustainable coffees. One of the many global effects of climate change is the danger to the future of coffee plants. Brooklyn Roasting Company is proud to support Sunday’s march. We will be hosting a 30 minute film on climate change this Thursday, September 18th at 8pm in our 25 Jay St. cafe. Please join us and spread the message. For more info, visit peoplesclimatemarch.org and Edible’s look at other NYC events.
Our September Coffee of the Month is grown in rolling volcanic foothills of the Atitlán region of Guatemala. The microclimate of the region is tropical and humid and, combined with rich clay-like soils, provides the ideal conditions for a range of varietals such as Bourbon, Typica and Mundo Novo. Rainforest Alliance and Organic certified, our Guat Antigua is grown at Finca Ceylan, the premier estate in the region. Atitlan coffees have a flavor profile is similar to coffees grown in nearby Huehuetenango – creamy chocolate, nice complexity to the body, some lemon and floral accents. This Ceylan coffee has more citrus notes than the Huehuetenango and the chocolate is more cocoa than milk chocolate. The farm also cultivates a variety of fruits and nuts as shade crops for the coffee bushes. Guatemalan coffees tend to be some of the most complex of all Central & South American coffees. This month, 12 oz cans of Guat Antigua are $1 off all web and cafe purchases (discount automatically applied).
Here is what we are brewing up as Coffee of the Week in our cafe locations:
Week 1: (9/1-9/7): Costa Rica Natural
Week 2: (9/8-9/14): Ethiopian Yirgecheffe
Week 3: (9/15-9/21): Peru Natural
Week 4: (9/22-9/28): Columbia
Stop by Brooklyn Roasting Company’s 25 Jay St. cafe on the evening of September 5 and join the viewing party for the Stand Up To Cancer Telethon followed by a 90 minute live comedy show. The party starts at 7:30pm, no admission fee required but donations are accepted. All donations benefit Relay For Life and The American Cancer Society. Brooklyn Roasting Company is proud to support the cause with our Relay Roast, distributed in partnership with the American Cancer Society.
The L Magazine compiled a list of 100 of the best (and worst) things to happen to Brooklyn this year. Among the highlights was Brooklyn Roasting Company’s pilot program with Good-To-Go Cup, which aims to curb waste by providing our customers with reusable cups. Dubbed the “Best Hyperlocal Environmental Project”, the cup-sharing program has helped us curb waste and has become the preference for many of our regular customers. Read the whole list here.
The West, a Williamsburg coffee shop who proudly serve Brooklyn Roasting Company coffee, posted a letter to their website about a new neighbor moving in. In just a few days, Williamsburg will get it’s first Starbucks and it will be located just a block away from The West’s location at 379 Union Avenue. The West is ready! To quote the post, “To some this seems emblematic of the end of an era, but [The West believes] this chain establishment will only help to highlight the best of what a locally owned business has to offer.”” In response to the Starbucks opening, The West’s owner, Esther Bell, says, “We have bathrooms too… no seriously we’ve always been about supporting the community—we have great locally roasted coffee, craft beer, and cocktails. But above all, we partner with artists, web developers and programmers for presentations, fundraisers, screenings, and readings. Our neighbors come to us because they feel we are an extension of their home, or a comfortable place to work and have a good time.”
What makes The West special, in addition to coffee, is the staff and the atmosphere. It is a quintessential neighborhood spot. Authentic warm and relaxing atmosphere, fantastic backyard, walk up window, a place to meet friends and hang out all day. At the West, almost all the staff are foodies and coffee fanatics. People interested in great coffee and food, and who take the time to do things right. Coffee and Food isn’t just “a job,” it’s a passion and career. Right now they are serving our Brazil SSG (also BRC’s Coffee of the Month) on drip and cold brew. Their cold brew is fantastic, caramel and chocolate notes; like coffee as desert. For Espresso they are using our Sumatra Espresso. It’s a classic New York Espresso, nice and nutty with a chocolate finish.
So join us in continuing to support The West, who have made a point of carrying local vendors such as Brooklyn Roasting Company, Dona Chai, Two Moon Shortbread, and Dough Donuts. Plus, unlike Starbucks, The West (just like BRC) uses non-GMO local farm fresh milk from Battenkill Cream. Read the whole post here and check out Brooklyn Magazine’s recap as well.
Other news in brief: