An interesting piece in The Wall Street Journal caught our eye today over our morning cup of coffee. According to research, caffeine consumption “can confer a 1% to 2% benefit” to competitive athletes, allowing them to jump a bit higher and run a bit faster. This slight increase may seem nominal but, in sports where tenths of a second could determine a winner, it can make a huge difference. Sports products with caffeine infusion have become very popular in recent years. However, we feel there is no substitute for the taste of a cup of sustainably sourced, fresh-brewed BRC coffee.
We at BRC have also been a fan of NPR’s The Kitchen Sisters and wanted to share their recent look into coffee as an American soldier’s “salvation” from the Civil War to present day. “Nobody can soldier without coffee,” a Union soldier wrote in 1865. Recently, two Marines started a coffee company after a tour in Afghanistan that now provides coffees for active soldiers.