Caffeine is the “Performance Enhancer in the Kitchen” and a “Soldier’s Salvation”

IMG_8705An interesting piece in The Wall Street Journal caught our eye today over our morning cup of coffee. According to research, caffeine consumption “can confer a 1% to 2% benefit” to competitive athletes, allowing them to jump a bit higher and run a bit faster.  This slight increase may seem nominal but, in sports where tenths of a second could determine a winner, it can make a huge difference.  Sports products with caffeine infusion have become very popular in recent years.  However, we feel there is no substitute for the taste of a cup of sustainably sourced, fresh-brewed BRC coffee.

 

We at BRC have also been a fan of NPR’s The Kitchen Sisters and wanted to share their recent look into coffee as an American soldier’s “salvation” from the Civil War to present day. “Nobody can soldier without coffee,” a Union soldier wrote in 1865.  Recently, two Marines started a coffee company after a tour in Afghanistan that now provides coffees for active soldiers.

 

 

Stop By Our ‘Coffee Court’ in Brooklyn Bridge Park

IMG_3404Brooklyn Roasting Company has set up one of our mobile Coffee Court at Brooklyn Bridge Park!  Located close to Deborah Kass’ monumental yellow sculpture OY/YO, our Coffee Court is constructed from vintage, reclaimed basketball courts and is partially solar powered.  We will be open seven days a week, from 11am-7pm, for the duration of the season and will be offering freshly brewed iced and hot coffee as well as bottled water.  Stop by and enjoy our superb, sustainable coffees on your scenic riverfront walk.

Celebrate BRC’s Fifth Anniversary with Free Coffee

small cup of coffeeTo celebrate Brooklyn Roasting Company’s 5th Anniversary, we will be giving away FREE SMALL DRIP COFFEE to all customers on Thursday July 14th, from 7:30am to 8:30am, at our Jay Street, Flushing Avenue and 23rd St. cafes.  We will also be giving away coffee at our West Elm DUMBO and 67 West St. Elevator outposts during this time period.   Brooklyn Roasting Company wants to extend our gratitude to all of our loyal customers.  Please stop by and have a cup of our superb, sustainable coffee this Thursday. Thanks so much for helping us grow throughout New York City and beyond.  Here’s to the next five years!

BRC Opening Elevator Cafe at 67 West St. in Greenpoint

67 West StBrooklyn Roasting Company is excited to announce the opening of our newest cafe in the converted elevator space at 67 West St. in Greenpoint, Brooklyn.  We’ve constructed a fully functioning cafe, capable of serving any beverage you enjoy at our other locations, in the space of a freight elevator shaft.  To celebrate, we will giving away free coffee Monday and Tuesday, with our official opening Wednesday.  The cafes hours will be 9am to 5pm for our first two weeks.  Stop by this week and enjoy a superb, sustainably sourced coffee or espresso-based drink, in our new mini space.

New York Times Profiled Perfect Pie (Available at BRC)

04BURNER_PIE1_WEB-master768The New York Times profiled Perfect Pie, the sweet and savory pies from former White House Pastry Chef Bill Yosses now available at BRC cafes.

“Bill Yosses, best known as a former pastry chef at the White House, is turning out savories as well as sweets. He has started a company, Perfect Pie, that makes and sells pies, including a hearty chicken potpie with truffles, beef-tamale-chile pie in a cornmeal crust, smoked duck and collard pie with several cheeses, an open-faced tomato and cheese tart, and a vegan turmeric tofu and vegetable pie in a millet crust. Pecan, apple and huckleberry are some of the dessert pies. Individual-size ones, $7.50, are sold at Brooklyn Roasting Company’s cafes, most notably the spacious new one in the Flatiron district.”

Read the rest of the article here.

 

Join Bill Yosses for a baking demonstration and tasting of his perfect pies at 10am on Thursday, May 26th at our 25 Jay Street blender bar!

 

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