The Associated Press took a look into Fair Trade products and focused on Brooklyn Roasting Company’s commitment to serving and selling Fair Trade coffees. The article looks into the process of Fair Trade certification and what it entails for producers, manufacturers, customers and the Fair Trade organization itself. Fair Trade USA estimates the domestic market at $2 billion which, for now, makes up just a sliver of U.S. grocery sales. To quote the article, “demand for Fair Trade products is rising as people become more aware of how their food and other products are made. That makes the Fair Trade market a growing opportunity for small business owners.” “In a thoughtful urban center like New York City, I think it’s a smart business decision to be the company known for responsible coffee sourcing,” co-owner Jim Munson says. Read the rest of the article here.
The West, a Williamsburg coffee shop who proudly serve Brooklyn Roasting Company coffee, posted a letter to their website about a new neighbor moving in. In just a few days, Williamsburg will get it’s first Starbucks and it will be located just a block away from The West’s location at 379 Union Avenue. The West is ready! To quote the post, “To some this seems emblematic of the end of an era, but [The West believes] this chain establishment will only help to highlight the best of what a locally owned business has to offer.”” In response to the Starbucks opening, The West’s owner, Esther Bell, says, “We have bathrooms too… no seriously we’ve always been about supporting the community—we have great locally roasted coffee, craft beer, and cocktails. But above all, we partner with artists, web developers and programmers for presentations, fundraisers, screenings, and readings. Our neighbors come to us because they feel we are an extension of their home, or a comfortable place to work and have a good time.”
What makes The West special, in addition to coffee, is the staff and the atmosphere. It is a quintessential neighborhood spot. Authentic warm and relaxing atmosphere, fantastic backyard, walk up window, a place to meet friends and hang out all day. At the West, almost all the staff are foodies and coffee fanatics. People interested in great coffee and food, and who take the time to do things right. Coffee and Food isn’t just “a job,” it’s a passion and career. Right now they are serving our Brazil SSG (also BRC’s Coffee of the Month) on drip and cold brew. Their cold brew is fantastic, caramel and chocolate notes; like coffee as desert. For Espresso they are using our Sumatra Espresso. It’s a classic New York Espresso, nice and nutty with a chocolate finish.
So join us in continuing to support The West, who have made a point of carrying local vendors such as Brooklyn Roasting Company, Dona Chai, Two Moon Shortbread, and Dough Donuts. Plus, unlike Starbucks, The West (just like BRC) uses non-GMO local farm fresh milk from Battenkill Cream. Read the whole post here and check out Brooklyn Magazine’s recap as well.
Other news in brief:
Gothamist explored the issue of rising iced coffee prices and spoke with BRC’s Michael Pollack and other business owners who’ve recently had to adjust their iced coffee prices. The hike is due to a rise of coffee commodity pricing as well as other factors such as the costs of ice, cups and higher bean count in cold brewing. “From February on, all prices were going up, you had to buy it fast,” says Pollack. “That way you can lock it in for future prices as well… Prices for everyone have gone up.” Read the whole article here.
As the 2014 World Cup continues, Brooklyn Roasting Company will be brewing coffees to represent the countries participating in each day’s games. In honor of the host country, Brazil, we have also selected our Brazil Sítio São Geraldo as our Coffee of the Month (order tins online or in our cafes and get $1 off tins, discount auto applied).
Here’s our cafe brew schedule for the rest of tournament and through the month of July:
7/14 – 7/17
7/18 – 7/20
7/21 – 7/22
7/23 – 7/26
7/27 – 7/28
7/29 – 7/30
Some refer to coffee as their fuel, but now it’s actually being used as an automotive biofuel. According to an article published in The Daily Mail, researchers at the University of Bath say that used coffee grounds could be a sustainable fuel source for powering vehicles. Rhodri Jenkins, a PhD student in sustainable chemical technologies and first author of the study, sees hope for coffee as a biofuel: “We estimate that a small coffee shop would produce around 22lbs of coffee waste per day, which could be used to produce around two liters of biofuel.” The research highlights the potential for waste coffee to work its way onto forecourts to be a ‘truly sustainable’ biofuel. Who knows? Maybe a coffee biodiesel could be used on a small scale, such as fueling our vehicles used for deliveries.
This isn’t science’s first venture into using coffee as a biofuel. Four years ago, a prototype car that runs on coffee was created a BBC1 science program using a converted 1988 Volkswagen Scirocco. The car was driven the 210 miles between Manchester and London powered only by roasted coffee granules. But at between 25 and 50 times the cost of running a car on petrol, the inventors admitted it wouldn’t please motor industry bean-counters.
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