On Tuesday, March 11th, we’ll be serving up free samples of some of Brooklyn Roasting Company’s tastiest single origin brews to pair with lunch at The Jeffrey. The Jeffrey is a great craft beer and gastropub destination, during the day or at night. Coffee selections will include coffees from Sidamo, Ethiopia, Colombia, and Bali. Tasting will span from noon till 1:30 pm, so if you’re near 60th St and 2nd Ave and want some fun and flavorful caffeine with your lunch, come on down!
Brooklyn Roasting Company began serving sustainable and superbly flavorful coffee and espresso drinks to the New School’s Arnold Hall this semester. We are proud to support the school’s transition to providing their students with fair trade coffee and supporting local businesses. The New School Free Press did a round up about the new Arnold Hall Cafe, you can read more about it here.
Once again, Brooklyn Roasting Company is proud to be a part of WNYC’s Winter Pledge Drive. This Saturday, February 22nd, from midnight-10am, tune in or log on to WNYC, pledge any amount to their donation drive and you’ll receive a 12 oz tin of BRC’s WNYC Broadcast Blend as a gift. After 10am, you can still receive the Broadcast Blend with a pledge of $75. Don’t miss this great opportunity to help listener supported radio at the same time!
Earlier this month, app company Butterfield Labs came out with a unique coffee subway map that had New York coffee drinkers a-buzz. The map marked the best place a subway rider could get a cup of coffee at every stop in Manhattan. Luckily for the outer borough dwellers, they’ve updated the map to include parts of Brooklyn and Queens and have selected Brooklyn Roasting Company for the York Street F train stop. This stop is just a few short blocks away from our 25 Jay St. cafe and also not too far from our outpost at 200 Flushing Ave. We read the news over at Gothamist and you can view the full map here!
According to a new study by researchers at University of Würzburg published in Proceedings Of The Royal Society B, bird, bee and bat access to coffee plants to grown in the Kilimanjaro greatly enhanced quantity and quality of harvests. In each of the area’s traditional growing systems (sun, shade and Chagga gardens), coffee fruit sets rose almost ten percent and showed reduced leaf damage and pest infestation. Although the examined coffee variety is self-pollinating, bee access to coffee blossoms also resulted in coffee cherries that were about seven percent heavier, which contributes to a higher quality coffee. The effect of birds and bats helping control pests combined with the bees effects on quality is a great one-two punch for coffee lovers.
In related news, the new crop of Tanzania Peaberry has arrived and is now once again available online.