WNYC’s Fall Pledge Drive is underway and the station will once again offer their custom, Brooklyn Roasting Company roasted, Broadcast Blend in exchange for your generous donation to public radio. In addition, Thursday October 20 from 6am to 12pm, you can pledge ANY amount to their donation drive to receive a 12 oz tin as a gift. Don’t miss this great opportunity to help listener supported radio and get the gift of superb, sustainably sourced coffee as a thank you gift.
BRC is proud to announce the opening of our newest cafe inside Century 21’s expansive new Downtown Brooklyn store. Located in the new City Point development on Fulton St., the 14,000 square foot Century 21 is the first full-line department store to open on Fulton St. in 50 years! The new BRC cafe will serve our full range of coffees and espresso based drinks, as well as pastries and food. You’ll also recognize our unique, vintage inspired look. The flooring is made of a vintage basketball court, the tables are made from reclaimed doors and found materials, and an antique panther statue is perched above the cafe. We can’t wait to welcome you to this new location and hope you will stop by soon.
Attention Gilmore Girls fans! On Wednesday, October 5, our 200 Flushing Ave cafe will be converted into a Luke’s Diner in honor of Netflix’s revival of Gilmore Girls! Along 250 other cafes around the country, we will be offering free coffee and tons of authentic Luke’s Diner merch! The food/culture site Eater posted details:
“The event coincides with the 16th anniversary of the series’ original pilot airdate, giving fans a fresh dose of Stars Hollow nostalgia ahead of the November 25 release of Gilmore Girls: A Year in the Life. While the pop-ups run from 7 a.m. to noon, those hoping for a free cup and a chance to catch a glimpse of the ‘fun surprise under their custom Gilmore Girls coffee sleeve’ should arrive early as supplies are limited.”
BRC is proud to offer two of our beloved single-origin roasts, Mexico and Nicaragua Gold Mountain, as our Coffees of the Month for October. The orange and black labels are the perfect color combo for autumn and BRC’s favorite holiday, Halloween. Both these coffees are $1 off all month in our cafes and webstore.
Our Mexico boasts a medium to heavy body with dark chocolate and malt tasting notes. Farmers in the region have begun a transition back to organic farming techniques as a way to achieve self-sufficiency and to create sustainability for their communities. The continued development of a network of Fair Trade farmers’ cooperatives is helping local people slowly improve their quality of life. Mexico’s diverse geography, from the soaring altitudes of the country’s four mountain ranges to the beautiful coastal regions along the Pacific, supports diverse farming practices and a broad variety of crops.
Our Gold Mountain coffee comes from the farm of Don Francisco and his wife Blanca Nieve, high up in the mountains of Jinotega. The farm is at such a high altitude that their coffee is harvested a full two months after the rest of the region’s due to the colder climate and increased cloud. A civic enterprise, Gold Mountain Coffee Growers is an excellent example of a socially responsible farm using sales premiums to invest in local education, infrastructure and the indigenous community. The bulk of the coffee grown by Gold Mountain is Maragogype, sometimes called the “elephant bean” for its large size. It is well regarded by professional cuppers, not because a bigger seed produces a better cup, but because the Maragogype plant produces fewer cherries, meaning the flavor is more concentrated.
BRC will be offering exclusive Coffees of the Week in our cafes for the month of October. Stop by to see what limited release is on bar!
This is going to be a September to remember for lovers of superb, sustainable coffees. This month Brooklyn Roasting Company will feature our Peru Sol y Cafe, roasted dark, opposite our Kenya Nyeri Gura. These coffees offer a broad spectrum of roast and flavor profiles.
Peru (roasted dark in cafes only)
This particular lot is Certified Fair Trade and Organic, as well as shade grown. This practice is much more ecologically responsible and promotes biodiversity by hosting many species of flora and fauna. Unlike sun-grown coffee, there is little need for chemicals, pesticides, and fertilizers as the ecosystem provides a natural balance. Practices such as this greatly improve carbon sequestration as well as well as promoting biodiversity. The dark roasted Peru offers a bit of a bolder cup, but its inherent sweetness and savory notes still come through. This is a coffee for black coffee drinkers and mixers alike.
Kenyan coffees are regarded as some of the best coffees you can get, and are used consistently in roasting and barista competitions. This Kenya Nyeri Gura stands tall with all the other Kenyan offerings we’ve had. Due in part to the soil and elevation of Kenya’s growing regions, but also due to varietal selection. Though the varietal designations of SL## may look a bit confusing, this is only a designation given by a company called Scott Laboratories. There are many identified varietal with such a designation, but not so many have had the success and flavor profile of the SL28, and SL34 varieties.
Also, BRC will be offering very exclusive Coffee of the Week for the month of September. Don’t miss your chance to try these rare, small lot roasts.
September 5-11: Honduras Natural
September 12-18: Panama Geisha
September 19-25: Hawaiian Peaberry
News In Brief:
New York Times posted a list entitled 12 Tips for Living a Longer Life. #1 on the list? Drink coffee!
BRC is proud to be #4 of The Farm Soho’s list of the 22 Best Coffee Shops in NYC!