According to a new study conducted by researchers at the University of Edinburgh, your love of coffee may have as much to do with your genes as your tastebuds. Summarizing the study in a recent post, Refinery 29 wrote “the study, found that people with a DNA variation in a gene called PDSS2 tend to drink fewer cups of coffee than those who did not carry the specific variant. The researchers said that the gene might reduce cells’ ability to break down caffeine, causing it to stay in the body longer… The researchers found that people with the DNA variation in PDSS2 tended to consume fewer cups of coffee than people without it. On average, those who carried the variation had around one more cup of coffee per day than those who did not.” We’ve mentioned studies that link coffee with genes previously, but this study is the first to call out the PDSS2 gene specifically. Give your PDSS2 what it craves by picking up a tin of our Coffee of the Month, Bali, which is $1 off for the rest of August!
An interesting piece in The Wall Street Journal caught our eye today over our morning cup of coffee. According to research, caffeine consumption “can confer a 1% to 2% benefit” to competitive athletes, allowing them to jump a bit higher and run a bit faster. This slight increase may seem nominal but, in sports where tenths of a second could determine a winner, it can make a huge difference. Sports products with caffeine infusion have become very popular in recent years. However, we feel there is no substitute for the taste of a cup of sustainably sourced, fresh-brewed BRC coffee.
We at BRC have also been a fan of NPR’s The Kitchen Sisters and wanted to share their recent look into coffee as an American soldier’s “salvation” from the Civil War to present day. “Nobody can soldier without coffee,” a Union soldier wrote in 1865. Recently, two Marines started a coffee company after a tour in Afghanistan that now provides coffees for active soldiers.
Brooklyn Roasting Company has set up one of our mobile Coffee Court at Brooklyn Bridge Park! Located close to Deborah Kass’ monumental yellow sculpture OY/YO, our Coffee Court is constructed from vintage, reclaimed basketball courts and is partially solar powered. We will be open seven days a week, from 11am-7pm, for the duration of the season and will be offering freshly brewed iced and hot coffee as well as bottled water. Stop by and enjoy our superb, sustainable coffees on your scenic riverfront walk.
To celebrate Brooklyn Roasting Company’s 5th Anniversary, we will be giving away FREE SMALL DRIP COFFEE to all customers on Thursday July 14th, from 7:30am to 8:30am, at our Jay Street, Flushing Avenue and 23rd St. cafes. We will also be giving away coffee at our West Elm DUMBO and 67 West St. Elevator outposts during this time period. Brooklyn Roasting Company wants to extend our gratitude to all of our loyal customers. Please stop by and have a cup of our superb, sustainable coffee this Thursday. Thanks so much for helping us grow throughout New York City and beyond. Here’s to the next five years!