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Brooklyn Magazine Profiles BRC’s Nitro Cold Brew

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Brooklyn Magazine‘s Marcy Franklin took the trip across the river to our new cafe at 50 W. 23rd Street in the Flatiron district of Manhattan to try out our Nitro Cold Brew.  It’s safe to say she was impressed!

“…I may have found my ultimate cold brew, made by the good people at Brooklyn Roasting Company–that is, when I find myself across the river in Manhattan.

…So what is it? At Brooklyn Roasting, it’s a Sumatran cold brew treated to the nitrogen gas tank, giving it that soft, bubbly mouthfeel and creamy texture–not totally unlike a pull of Guinness at the bar. The nitrogen pushes the cold brew through the taps in a similar fashion to a draught beer, which explains the cascading, foamy head to the coffee…It’s extra smooth and takes some of the acidic edge off my regular cold brew–no need for milk. I took a sip, and relaxed. This is the kind of cold brew I could get used to.”

Read the rest of the article here.

American Institute of Graphic Arts Profiles Jim Munson and the BRC Logo

brooklyn-roasting-company-aiga-design3The AIGA sat down to talk with Brooklyn Roasting Company co-founder Jim Munson about the BRC logo. Munson, a self-taught illustrator, designed the company logo in 2009.

 

“…The Brooklyn Roasting Company sports a homegrown mark—a mix of hand-drawn type and all-caps Impact—that makes its way onto plastic cups, labels, tins, signage, T-shirts, mugs, and just about everything else made by the six-year-old company.

 

“Munson, who was a partner at the Brooklyn Brewery before turning his attention to coffee, has always loved art and design. An avid photographer, he studied art history in college and, in addition to his role as VP at the brewery, Munson also acted as the in-house or “back-up” designer to Milton Glaser, working on brochures or other collateral beyond the iconic “B” logo, when Glaser’s services were deemed too expensive. Self-taught, the experience shaped his approach to crafting a memorable identity. “At the brewery, I learned the importance of a business projecting its logo and only its logo, as often as possible,” Munson says.”

Read more on the AIGA Eye On Design Blog.

FOX2 Connecticut Features BRC’s Nitrogen Cold Brew

BRC’s Nitrogen Cold Brew was the focus of a Fox2 profile this week. The bubbly drink that has taken our new cafe at 50 W.23rd Street by storm.

 

“It is a trend of its own that has been popping up in coffee shops everywhere. Instead of hot-brewing coffee and the cooling it down, cold brew coffee is just that–brewing with cold water over 12 to 24 hours. The results are a smoother, more flavorful coffee.

 

But a pull of the lever takes this java to the next level: an infusion of nitrogen, which creates a soft, creamy mouthfeel because of small bubbles, according to Munson. It is poured from a tap, like a beer.”

Read the rest of the article here.

BRC Offering Jamaica Blue Mountain on June 23rd

jamaicabluemtnlabelFor one day only on June 23rd, we are proud to offer the chance to taste the world renowned, awarding winning Jamaica Blue Mountain at our cafes.

Stop by for the opportunity to try this 100% Grade I Blue Mountain Coffee, certified by the Jamaica Coffee Industry Board and produced by the Mavis Bank Coffee Factory. The medium, milk-like body is coupled with tasting notes of chocolate, nutty, and toast.

Be sure to come in June 23rd and get a cup of one of the most sought after coffees in the world.  Available for only $1 extra in cup sizes Small and Medium.  Unfortunately, this coffee is not available in 12oz tins.

 

L Magazine Rates BRC Cold Brew Among 6 Best Iced Coffees in Brooklyn

Iced Maple ShayThe L Magazine just posted their list of The 6 Best Iced Coffees in Brooklyn and included our Iced Maple Shay… “The spacious café in this sprawling, DUMBO roastery makes an ideal home office for freelancers, with silky cups of Maple Shay—maple syrup-infused shots of single origin Colombian espresso + Battenkill Valley milk—close at hand, to help stoke inspiration.”

Read the rest of the list here and head to any of our cafes to try an Iced Maple Shay.