Tag Archives: Events

BRC’s Coffee Phog Contest now annual! WIN free coffee for a year

by Ian Umlauf

After such a great response last year,  Brooklyn Roasting Company is announcing our second, now annual, Coffee Phog (Photo-Blog) Photography Contest!  The deadline for submissions will be August 31st.

Whoever takes our three favorite coffee-related or coffee-inspired photos will win 2 lbs of seasonally appropriate coffee every month for twelve months. AND we’ll produce a series of custom labels featuring the winning pictures for use on our retail coffee tins!

The top ten runners up will win gift certificates for use in our cafe at 25 Jay St, DUMBO.

There aren’t very many rules, but here are some helpful hints:

You can use whatever camera you want, phone cameras included.

• We like creative.
• We love coffee.
• We live and breathe the borough of Brooklyn.
• Send as many entries as you want.
• We like color, we like black and white.
• We value outside the cup thinking.
• Most importantly, have fun!

All entries should be sent to phog@brooklynroasting.com


Here are a few of last year’s best:


Good luck!

Only a few weeks to go! Submit your coffee-related and coffee-inspired photos to phog@brooklynroasting.com–Win FREE Coffee for a year!!!

Here’s this weekend’s batch of possible contenders for the grand prize of free coffee for a year!

There’s just about a month left to win.  If you want a shot, all you have to do is e-mail us your coffee photos at phog@brooklynroasting.com.  Or Tweet us @BklynRoasting!

BRC Cafe, Morning Ferry Service, Transportation Alternatives Serves BRC Coffee

Transportation Alternatives Peddling Brooklyn Roasting Company Coffee to Pedalers on Williamsburg Bridge

The BRC Cafe is taking shape fast, with a French Roast-toned blackened and waxed steel countertop and hand-milled teak bar face.  Ooh-la-la!  And we’ve been interviewing first-rate baristas right and left, with several aces already lined up to start work soon.  If you know any deadeye espresso gunslingers, send ’em our way.



Also, we’re preparing to launch three new mini-BRC cafes aboard the new NY Waterways Ferries, stopping in Brooklyn Bridge Park, Williamsburg, Greenpoint, LI City,  before heading in to 34th St in Manhattan before returning to Brooklyn.  NY Waterways is offering free travel for its first two weeks of operation and we will follow suit by serving commuters free coffee during the same period.  Allllll Aboooooard!!!!!


This morning marks the first in a summertime series of Transportation Alternative/Brooklyn Roasting Company collaborations at the Brooklyn bike-lane entrances to the three Brooklyn Bridges.  Two or three times each week, TA will be offering cups of single origin BRC varietals to bicyclist commuters headed into the city and helping all of us breath a little easier by not burning gasoline.  Say “Hi!!” if you’re riding by.


We’d like to welcome Janel, Beth and Dulce to the BRC team.  They’ll be learning the basics in every department–cupping, roasting, serving, packaging, and delivering, before taking on their roles as baristas aboard the ferries and in our shop.


Summer is clearly here and the 80+ heat means a explosion of cold coffee infusion brewing around the city.  BRC’s IgBroo cold brew coffee systems feature muslin cloth bags instead of wasteful and costly paper filters.  These make five gallons at a clip; we’re exploring the possibilities of building IgBrutes with 20 gallon capacities.  H




NY Photo Festival, Slow Money, BRC Cafe, new Website

The Brooklyn Roasting Company has bitten off a lot in the last few weeks.  After Team BRC successfully sponsored and rode in the first Gran Fondo NY Bike Race to Bear Mountain (Rob, Ethan, Phil, OB, and Brian on bikes with Jim, Dan and Emily coordinating coffee support), we bounced right back to brew for our friends at the NY Photo Festival for four days of hot coffee under the big tent at DUMBO’s Tobacco Warehouse.  And just today–three days into the Photo Festival–we also brewed some delicious Nicaraguan coffee for the Slow Money event (organized by Nicole Reed and friends) on Atlantic Ave.  We’re heading back over in an hour or so to The Commons to attend a round table panel discussion featuring Farmer George Weld and his helper and “Hoops” lover Holly Howard.


At the same time, big things are in motion at 25 Jay St. as we gear up to open our first retail coffee shop and espresso bar.  The “Robot” Herschenfeld is working like a cobbler’s elf (usually very late at night or just before The Times lands in the newsstand) constructing our blackened steel countertop and shelving.  We hope to be open within the month and if our recent progress is any indication, we have a chance of hitting our target.  If the people who pop in off the street asking when well be open are any indication, DUMBO is desperate for good coffee.  We’re going to blow them away.


It’s hard not to notice our new website (each time you visit our banner logo greets you with a different color combo), but it’ll be a while before it’s finished.  Our old blogs haven’t migrated, nor have we completed our Coffee-Losophy page.  Soon.


Last, BRC bio-diesel Van #1 is on the road, with Nabeen Singha manning the wheel and conducting all special field ops for the company.  You may also see Dan Shepard cruising the streets on the BRC Bullitt bike from Copenhagen, with front and rear hydraulic brakes capable of carrying a 400 lb payload.  Watch out New York, we are rolling with a purpose.


Michael is blowing us away these days with our new crop of coffees–yesterday we tasted another delicious roast of Huehuetenango, Guat’s (El Injertal, Rainforest Alliance certified).  Sweet, bright, lemony with walnuts and chocolate in the finish.  And pulling shots of the latest batch of BQE Espresso is simply an essential part of our day.  Camilla, we can’t wait to welcome you!





Brewing for Slow Money NYC event in Boerum Hill