Tag Archives: spotlight

Enough is Enough!

In an effort to reduce paper cup waste at the BRC Cafe and encourage a little local sustainability, we set a big bushel basket full of vintage ceramic cups on our counter and began giving customers a paperless cup option.  We’d had enough and decided that clear-cutting forests and conscientious coffee just don’t jive with each other.

Unsurprisingly, our customers wasted zero time wrapping their heads and index fingers around our new cup-holder program. We did make it pretty hard to turn down–for $2.00 they get to choose one of two vintage ceramic cups filled with one of two delicious single origin, fresh-brewed hot coffees (or a cappuccino or an americano or a cortado made with one of our four current espresso blends).  In just one day we’ve placed 200 cups.  50 walked back in the door for refills.  We expect to cut our paper cup usage in half–savings almost 200,000 cups a year from becoming garbage.

In the same paper saving vein, we’ve also discontinued the use of cardboard boxes in our wholesale distribution division, replacing our stock 5 lb bag “mother cartons” with collapsable and reusable plastic crates.   This means we rescue another 8,000 boxes worth of trees a year.  Yup.

We made these decisions with stats like these in mind:

The United States produces 70% of the world’s solid waste;

80% of US products are used once and then thrown away;

New York City residents produce 12,000 tons of waste every day;

Exporting our garbage to other communities cost New York City taxpayers $290 million in 2007;

43% of dumped or burned municipal discards, by weight, consists of packaging and containers, or disposable products such as paper or plastic plates, cups;

Diesel trucks carry Manhattan’s garbage 7.8 million miles every year.

Give a hoot, don’t pollute!

From Brooklyn to Bali

Check out this video if you want to see what’s happening in our lab-HQ:  BRC Lab Cafe in Full Swing

Since I last checked in, The BrooklynRoasting Company has served over 30,000 connoisseur quality single origin and blended hot and cold-brewed coffees, espressos, cappuccinos, lattes, cortados, macchiatos, americanos and our signature dessert drink—the Maple Shay Shay.  The BRC Lab Café at 25 Jay St. has become so busy we routinely schedule two (sometimes three) expert baristas, one jet-fueled barback, and our own Uncle Bob, aka Michael, smiling, on register. As summer falls into autumn our offerings are changing too—with our very popular cold-brewed iced Ethiopian Sidamo now taking a back seat to hot single origin offerings that change daily.  In the past week, we’ve served a deliciously sweet Mexican Chiapas, a smoky, aromatic Guat, and a Balinese Kintamani that stole my heart with its neon-red-ripe-strawberry nose and baked-buttery-fruity flavor and finish.  The cold weather better watch out—WE ARE READY!  Props to Camila, Janel, Caitlin, Sinclair, Patrick, Francis, Emily, Shandise, Kate, Dan, Aaron and most of all Michael for their persistent passion for all things coffee and unflinching pluckiness.  Kudos!


Our locomotive wholesale biz is also chugging along faster than ever, with several heavy-hitting newbies coming on board during the next few weeks.  Look forward to pro-quality hot coffee and espresso drinks at Au Breve in Cooper Square and BAM in downtown Brooklyn.  Across the board,we’re stressing the importance of changing coffees seasonally (whenever possible) and the reception among our customers has been fantastic.  With the BRC lab café in full swing, it’s easy to demo various brewing techniques and experiment with custom roasts and precision dosing all the time—something our existing and prospective accounts seem to appreciate.  We’re writing a new guide to commercial connoisseur quality espresso and working to bulletproof our field equipment (thank you Tracy!). In general, we continue to grow and learn and improve each day.  We’ve set our sights high and know that to reach our goal of being the best coffee company in the universe might take more than a few weeks.


Oh, tomorrow we’ll announce the winners of our Coffee Photography contest.  The submissions were out of this world and judging them took much longer than we anticipated.  Thanks so much to everyone who entered and congratulations in advance of our announcement to the lucky few winners (who will be enjoying FREE COFFEE FOR A YEAR!!!!)


A Guatemalan Finca PHOG

A BRC fan sent us a great collection of PHOG contest pics and wrote in to us:
My girlfriend and I took a trip to Guatemala in July, and took some photos from a finca outside of Antigua that we visited.  It was quite an education to learn about something that is so ubiquitous in our daily lives, but the long route that the beans take to arrive on our tables is often taken for granted.  Well, with that . . . enjoy!
Ian Umlauf


Thanks Ian!

Only a few weeks to go! Submit your coffee-related and coffee-inspired photos to phog@brooklynroasting.com–Win FREE Coffee for a year!!!

Ethiopia – Origin of the Month

Ethiopia is the birthplace of coffee and that’s why it’s fitting that it is our first origin of the month in our continuing program to educate.

We’ve always rotated in a new hot coffee selection daily at The Lab, but starting this month we will also be offering one continuing coffee from the origin of the month so that you may compare flavors and regions and really start educating yourself on the many wonderful differences.

This month’s Ethiopian coffee comes from Yirge Cheffe region.

East African coffees are known for their bright, wine-like characteristics, often revealing lemon or berry notes in the cup and our naturally-processed Yirge Cheffe is an excellent example.

This coffee comes from a small cooperative and is Fair Trade and organic certified.

As always, our cold-brewed iced coffee is also Ethiopian, a bright and blueberry-hinted offering from the Sidamo region which is likewise Fair Trade and organic certified.

Tuesday’s PHOG Contest Entries

A great new batch for today:

Only a few weeks to go! Submit your coffee-related and coffee-inspired photos to phog@brooklynroasting.com–Win FREE Coffee for a year!!!