Eater Profiles BRC's Efforts with Group KFF Inc.
“They’re bold and brave in terms of introducing trends,” says Jim Munson, co-founder and CEO of Brooklyn Roasting Co., which is working with KFF on new projects. “And they’re superhuman operators.”
Munson, of Brooklyn Roasting Co., recently returned from a scouting trip to Seoul with Choi and Kim. ”We spent two days visiting the coolest coffee shops, from the new Blue Bottle locations to robotic coffee companies,” says Munson. Munson left the trip with a new appreciation for both Korea and Choi’s business acumen. Now, with KFF, Brooklyn Roasting Co. is in negotiations for real estate in order to open 10 stores in Korea in the next three years.